BioSteel left “unquenched” in quest for injunction before Ontario Court

BioSteel left “unquenched” in quest for injunction before Ontario Court

“May Cheng, Nicolas Auger

In a recent Ontario Court decision, BioSteel Inc. v. Cizzle Brands Ltd., 2024 ONSC 5515, Justice Parghi denied BioSteel Inc. and DC Holdings (“BioSteel”) an interlocutory injunction to stop Cizzle Brands Ltd. and Cizzle Brands Inc. (“Cizzle”) from using similar packaging for its sports hydration drinks. This ruling, released on October 18, 2024, following an August hearing, underscores important nuances in intellectual property law and the challenges brands face in protecting their trade dress.

Background: BioSteel’s Unsuccessful Bid to Block Cizzle’s Competing Product

The conflict began after BioSteel entered creditor protection under the Companies’ Creditors Arrangement Act (CCAA) in September 2023. DC Holdings emerged as the successful bidder for BioSteel’s assets, including the intellectual property associated with its popular sports hydration drinks. Former BioSteel executive, Mr. Celenza, subsequently launched a rival hydration brand, Cizzle, alongside other former BioSteel team members. Cizzle’s new line of CWENCH drinks debuted in May 2024, sporting vibrant packaging that closely resembled BioSteel’s established look, albeit with the distinct CWENCH brand name.

These visual similarities drove BioSteel to seek an injunction, arguing that Cizzle’s packaging could confuse consumers and harm BioSteel’s market share and brand reputation. Yet, despite these apparent likenesses, the court ruled against granting the injunction.

BioSteel Sports Drink Rainbow Twist 12 Pack in Canada

 

 

 

 

 

BioSteel Sports Drink in Rainbow Twist, 12 Pack

“Image courtesy of BioSteel Canada. Available at BioSteel – Canada

CWENCH Sports Drink Rainbow Swirl in Canada

 

 

 

 

 

CWENCH Sports Drink in Rainbow Swirl

“Image courtesy of CWENCH Hydration. Available at CWENCH Hydration – Canada

Legal Analysis: Why BioSteel’s Injunction Was Denied

At the heart of the decision lies the three-prong RJR Macdonald test, used to assess injunction requests. Here’s how the court applied each prong:

  1. Strong Prima Facie Case
    BioSteel’s bid for an injunction faltered on the first prong, an unusual outcome in such cases. Justice Parghi concluded that BioSteel had not demonstrated a “strong prima facie case” or even a “serious issue to be tried” under the tort of passing-off. Typically, injunctions are denied at the second stage of the test, where the difficulty often lies in proving “irreparable harm.” However, the judge was not convinced that BioSteel’s brand recognition extended beyond its trademark to encompass the specific “get-up” or trade dress of its packaging.
  2. Goodwill and Brand Association
    While BioSteel argued that its packaging was synonymous with its brand goodwill, Justice Parghi found insufficient evidence linking the packaging design to BioSteel’s market reputation independently of its BIOSTEEL trademark. This absence of compelling evidence weakened BioSteel’s claim that Cizzle’s CWENCH packaging misrepresented their brand, thus failing to establish a case of passing-off.
  3. Impact of Injunction Denial
    As a result of the court’s decision, Cizzle may continue marketing its CWENCH drinks in their current packaging until trial. BioSteel still has the opportunity to present additional evidence at trial and may consider appealing the injunction denial. In the meantime, the competitive landscape remains unaltered, with both brands contending for market share in the hydration drinks sector.

Implications for Brand Protection and Trade Dress Claims

The BioSteel Inc. v. Cizzle Brands Ltd. decision highlights the complexities brands face in securing legal protection for trade dress elements, such as packaging design. The case underscores the need for clear evidence linking trade dress to brand goodwill, separate from trademark recognition. Brands pursuing passing-off claims may benefit from extensive consumer perception data that illustrates a direct association between trade dress and brand identity.

As the broader litigation continues, BioSteel must build a stronger evidentiary foundation if it hopes to successfully claim trade dress infringement. For now, the court’s decision offers a cautionary tale: securing an injunction based on trade dress requires more than surface-level similarities—it demands a compelling argument supported by evidence that consumers unmistakably associate the trade dress with the brand’s goodwill.

BioSteel left “unquenched” in quest for injunction before Ontario Court

Dipchand LLP Recognized Among Canada’s Best Law Firms 2025 for Intellectual Property

We are thrilled to announce that Dipchand LLP has been recognized once again in The Globe & Mail’s Best Law Firms 2025 list for our excellence in Intellectual Property law. This marks our third consecutive year earning this prestigious accolade, a testament to the dedication and expertise of our team.

Our Intellectual Property practice has grown in reputation and strength, thanks to the tireless work of our outstanding lawyers, who continue to uphold the highest standards of legal excellence. We would like to take this opportunity to celebrate the individuals whose contributions have been instrumental to this achievement:

  • Elizabeth S. Dipchand – Founder and Managing Partner, Elizabeth leads by example with her deep knowledge of all aspects of intellectual property law, litigation and strategic insight, guiding clients through complex challenges to protect their innovations.
  • May Cheng – With over 25 years of experience, May specializes in brand protection and enforcement, leveraging her background in IP litigation and trademark prosecution to serve clients across industries like retail, travel, fashion, and food.
  • Louis-Pierre Gravelle – With an impressive background in engineering and intellectual property law, Louis-Pierre provides clients, especially those in the AI, quantum and high-tech spaces, with a unique and highly valuable perspective, blending technical precision with legal acumen.
  • Jennifer Ko – With a background in engineering, Jennifer is an experienced intellectual property lawyer, and patent and trademark agent who advises clients on IP strategy, litigation, and portfolio management across industries such as biomedical, IT, and energy.
  • Zach Nickels – Zach helps business innovators protect and enforce their IP rights by combining his technical expertise with strategic legal counsel, offering tailored solutions in intellectual property strategy, litigation, and dispute resolution across multiple courts.
  • Riley Sun – With a focus on copyright and trademark litigation, Riley’s attention to detail and commitment to client success ensure that innovations are not only safeguarded but also maximized to their full potential.
  • Julie Parna – As a paralegal and trademark agent at Dipchand LLP, Julie is vital to our team’s efficiency and client service, supporting corporate, franchising, and intellectual property transactions while maintaining an in-depth understanding of court rules and practices.

The Globe & Mail’s Best Law Firms 2025: Ranking Methodology

The Globe & Mail’s Best Law Firms list is based on an extensive survey conducted by Statista. Nearly 25,000 lawyers, in-house counsel, and legal executives from across Canada were invited to participate, with more than 3,100 professionals responding. Participants provided over 10,000 recommendations across 31 fields of law.

This recognition is particularly meaningful as it is based on recommendations from both peers and clients. The survey, conducted between May and July 2024, allowed participants to assess firms based on their legal expertise, client service, and overall excellence.

A Proud Achievement with Exciting Prospects Ahead

At Dipchand LLP, we are honoured to be recognized for the third consecutive year on The Globe & Mail’s Best Law Firms list for our Intellectual Property practice. Our success is a testament to our dedication to protecting innovation and delivering exceptional legal services.

As we look to the future, we are equally excited about the growth and accomplishments of our Corporate and Franchise teams.

  • Gregory Prekupec – Specializing in franchising law, Gregory advises Canadian and international franchisors across various industries, providing strategic guidance to ensure brand protection, regulatory compliance, and sustainable growth in both national and international markets.
  • Rahul Gupta – As a franchise and corporate lawyer, Rahul is dedicated to making the legal system accessible and user-friendly, using his responsiveness and ability to simplify complex legal issues to build trust and support his clients effectively.

With a focus on providing forward-thinking legal solutions for businesses, we are confident that these practice areas will soon be recognized among the best in Canada.

We extend our heartfelt gratitude to our clients, colleagues, and peers for their continued trust and support. This recognition reflects the strong relationships we’ve built and our commitment to evolving alongside our clients’ needs.

Click here to read the full article.

BioSteel left “unquenched” in quest for injunction before Ontario Court

May Cheng Earns Prestigious Recognition in the 2024 CL Top 25 Most Influential Lawyers

May Cheng Earns Prestigious Recognition in the 2024 CL Top 25 Most Influential Lawyers

May Cheng is delighted to announce its inclusion in the prestigious 2024 CL Top 25 Most Influential Lawyers, a comprehensive roundup that highlights the best in the industry.

As an impartial authority in the legal sector, Canadian Lawyer conducted an exhaustive research study to identify and showcase the industry’s top performers. In this thorough assessment, May Cheng has emerged as one of the distinguished contributors to the industry.

Canadian Lawyer’s 30+ strong Intelligence Unit determined the winners by following a rigorous process, which included interviewing objective industry professionals, and conducting extensive research. The winners are those who matched the exacting criteria.

May Cheng takes immense pride in being acknowledged as one of the industry’s finest within the legal domain.

Chris Sweeney, Managing Editor for Special Reports at Canadian Lawyer, shared his insights on the selection process, stating, “May Cheng fully deserves her inclusion in this prestigious group of lawyers who have all significantly influenced the legal system in Canada and have created legacies that will benefit both the public and fellow lawyers for many years to come.”

This recognition underscores May Cheng’s dedication to industry excellence and her continued commitment to delivering exceptional results.

About 2024 CL Top 25 Most Influential Lawyers:
Canadian Lawyer called for nominations between March 25 and April 19 from legal groups, readers, and our panel of writers and editors. Qualifying nominees were then included in a reader survey in the following areas: changemakers; human rights, advocacy, and criminal law; business; in-house; and government, non-profits, or associations.

BioSteel left “unquenched” in quest for injunction before Ontario Court

Copyright Infringement: Balancing Public Policy and Beating Motions to Dismiss

Elizabeth S. Dipchand, Zach Nickels

Whether it’s in Canada, the US or other countries, copyrights are a balancing act. Through laws and public policies, copyrights are designed to encourage the creation and sharing of art, music and other works while preserving their authors’ ability to reap the just rewards from their efforts such as attribution and profits;[1] it’s a balance between extensive rights granted to authors against their limited scope and reach.[2] But scope and reach considerations invoke broader questions – where is the appropriate line drawn between an author’s economic or moral copyrights and works in the public domain against the expansive backdrop of the ideas available for all to draw upon for inspiration?

In recent years, prior copyrights have been enforced against major recording artists putting this very threshold question at issue, and these are not a new phenomenon. From Chuck Berry demanding credit for The Beach Boys’ Surfin’ USA in 1963,[3] The Rolling Stones suing The Verve over Bittersweet Symphony in 1997, [4] to Marvin Gaye’s estate suing Robin Thicke and Pharrell Williams over Blurred Lines in 2013[5]  there have been a number of high-profile cases copyright infringement cases concerning sound recordings over the decades.

But what about cases that may have a wider impact? Some of these copyright actions, such as Led Zeppelin’s unsuccessful suit against Spirit over the opening bars of Stairway to Heaven, are narrower in scope; other claims can implicate genres of music more broadly. A recent claim filed in the United States District Court’s Central District of California may prove to be such a case, which could have a significant impact on the reggaeton music genre – if successful. For comparative purposes, we have contrasted this case with a recent Canadian action for copyright infringement concerning another modern hit song which was ultimately unsuccessful as a result of its failure to withstand a motion to dismiss.

Reggaeton Beat’s Common Ancestor?

On April 21, 2023 Jamaican music producer Cleveland Browne and the estate of the late Wycliffe Johnson filed a copyright infringement claim[6] involving a bunch of prominent reggaeton artists like Bad Bunny, Luis Fonsi, Danny Ocean and J Balvin, among others. An instrumental percussion piece called Fish Market recorded in 1989 is at issue, as well as other copyrighted derivations. Fish Market is described as “groundbreaking upon its creation” and, divided into 58 groups, form the basis of infringement allegations implicating the works of dozens of famous reggaeton artists.

As is common in copyright claims concerning famous artists, the Defendants brought motions to dismiss arguing that the claim lack a cogent legal theory and sufficient facts to establish liability; as well, they argued that the Plaintiffs’ failure to register any copyrights and file any action for thirty years after Fish Market’s creation raised estoppel and implied license issues.

Ultimately, the Defendants were not successful and the case continues in California; the court found that the estoppel argument turned in part on disputed facts and it was improper to resolve the case this early. While much is yet to be seen, this lawsuit, if successful, may have significant ripple effects and potentially monopolize an entire genre of music – the very issue of balancing the public interest in the dissemination of works with an appropriate award for authors.

Action for Copyright Infringement STAYed

In contrast to Fish Market, many claims for copyright infringement fail to survive early-stage motions to dismiss for a variety of reasons.  A recent example of this can be found in the Canadian Federal Court case of Alam which was unable to survive its motion to dismiss, where the outcome of the Court’s decision came down to the fundamental defects in the claim rather than any considered copyright-dichotomy balancing act. This case, however, is an example of a more traditional copyright infringement case related to a specific work with a more-narrow scope of alleged infringement.

In Alam v Drew Bieber,[7] a self-represented litigant sought default judgement against Justin Bieber and $8M in damages for copyright infringement relating to the song STAY. The Defendant brought a motion to dismiss the action, but unlike the Fish Market case, the plaintiff’s claim read like a disjointed kitchen sink, rife with deficiencies. The claim made “bald and general allegations” of IP rights infringement including copyrights, trademarks and patents without any reference to specific IP or relevant statutory provisions. The claim also rather bizarrely referred to trade secrets and allegations that the Defendant had “stolen” the Plaintiff’s work over which the Federal Court of Canada does not have jurisdiction.

With respect to copyright allegations, the Court decided that it was plain and obvious that the claim lacked material facts and did not disclose a reasonable cause of action; the Plaintiff claimed the allegedly infringed song was recorded on an iPhone but deleted that same day, there were no earlier recordings, no out-takes, no draft of the written lyrics, and that the alleged author did not work with anyone else and there were no witnesses. Further, the Plaintiff made allegation that the Defendant had or actually accessed their song which is a necessary element in establishing copyright infringement.[8]

Take Aways

The Alam case is a typical example where, if successful, the scope of its impact would likely be limited to the specific song at issue. By contrast, the Fish Market case, while not yet decided, could potentially have the restrictive impact of limiting musical expression in the genre of reggaeton music. However, both of these cases showcase that while copyright claims can involve the balancing of public policy concerns, it is absolutely necessary for a claimant to plead sufficient material facts that disclose a reasonable cause of action to survive motions to dismiss at the outset.

 

[1] CCH Canadian Ltd v Law Society of Upper Canada, 2004 SCC 13 para 10 (“CCH”); Théberge v Galerie d’Art du Petit Champlain Inc, 2002 SCC 34 paras 30-31 (“Théberge”).

[2] CCH para 10; Théberge paras 30-31.

[3] Surfin’ USA was admitted by The Beach Boys songwriter Brian Wilson as a “re-write” of Berry’s Sweet Little Sixteen.

[4] Bittersweet Symphony’s was claimed to have used the Andrew Oldham Orchestra’s cover of The Rolling Stone’s track The Last Time as a sample and resulted in settlement.

[5] Blurred Lines was found by a Central District of California Court to have infringed Marvin Gaye’s 1973 hit Got To Give It Up.

[6] Cleveland Constantine Browne et al v Rodney Sebastian Clark Donalds et al, Case Number 2:21-cv-02840.

[7] Alam v Drew Bieber, 2024 FC 499 (“Alam”).

[8] Authorial originality is a complete defence to copyright infringement.

BioSteel left “unquenched” in quest for injunction before Ontario Court

Patent Protection Depletion: Titanium Powder Patents Rendered Invalid for Ambiguity 

Jennifer Ko, Zach Nickels

The recent decision of the Federal Court in Tekna Plasma Systems Inc v AP&C Advanced Powders & Coatings Inc, 2024 FC 871 provided detailed insights into the concept of invalidity on the basis of ambiguity and patent law’s fundamental requirement that the scope of a patent’s protection be reasonably predictable and clear to the public.

Although ambiguity-based invalidity is uncommon in Canadian patent litigation, the decision serves as an important reminder of the fundamental requirement that patent claims define distinctly and in explicit terms the subject matter of the invention for which an exclusive privilege or property is claimed.

The Parties

The case concerned Tekna Plasma Systems Inc. (“Tekna”) and AP&C Advanced Powders & Coatings Inc. (“AP&C”), two parties engaged in the manufacture of metal powders used in the growing additive manufacturing industry.

The Facts

The patents at issue, Canadian Patent 3,003,502 (the “’502 Patent”) and 3,051,236 (the “’236 Patent”), were owned by AP&C and relate to production of reactive metal powders that are particularly useful in additive manufacturing. Additive manufacturing includes processes such as 3D printing where three-dimensional objects are created by depositing and solidifying materials layer by layer, as opposed to subtractive manufacturing which removes material to create objects (e.g. milling). Tekna sought declarations that the patents were invalid and not infringed. AP&C counterclaimed that Tekna’s production of titanium alloy powders infringed its patents.

Most of the claims in the patents described processes for manufacturing metal powders through gas atomization, whereby a metal source is melted and subjected to high velocity gas flow which breaks the molten metal into droplets, which later cool and solidify as powder particles. Generally, this gas atomization process creates a surface layer on the metal particles, which according to the claims of the ‘502 Patent are comprised of a depletion layer composed of atoms of the metal and atoms of the additive gas and a second native oxide layer.

Central to the claims of both of the patents was this concept of the depletion layer at the surface of the reactive metal particles. Specifically, each of the claims of the two patents included the formation of a depletion layer or a system configured to control a depletion layer’s formation as essential elements.

As such, the meaning of depletion layer and the question of whether a person of ordinary skill in the art, in light of their common general knowledge, would know whether a particle had a depletion layer by reading the patents, were central issues to the dispute.

The Court’s Findings

Key to the Court’s decision, the term depletion layer was held to not be a term of art, but as suggested by counsel for AP&C, rather a “term of patent” coined by the inventors. Accordingly, AP&C proposed a construction in which the existence of a depletion layer in a subject particle is to be determined by conducting a comparison of the oxygen concentration profile of the subject particle to that of a particle made without additive gas (the “Comparative Approach”).

By contrast, some of the claims in the ‘236 Patent explicitly set out what a depletion layer was and described when a powder particle did or did not have one, and thus the Court held these claims to be valid and rejected Tekna’s utility and overbreadth arguments concerning them. However, AP&C did not assert that Tekna infringed any of the valid claims of the ‘236 Patent, and as such, the issue of validity was determinative of the claim.

Ultimately, the Court held that neither the disclosure nor the claims of the ‘502 or ‘236 Patents instructed the reader to undertake the Comparative Approach, and that AP&C was effectively seeking to read its Comparative Approach into the disclosure before subsequently reading it into the claims of the patents. Moreover, the Comparative Approach was not even an approach that AP&C’s own expert suggested would be understood from the claims of either patent.

With the exception of the few claims in the ‘236 Patent, it was impossible for a skilled reader to know or determine whether or not a powder particle had a depletion layer as contemplated by the claims. As a result, the Court determined that the ‘502 patent was invalid and not infringed by Tekna, and that most of the claims of the ‘236 Patent were similarly invalid and not infringed.

Key Takeaway

This case serves as a stark reminder to applicants and their patent agents that while patent claims need not be perfect or a model of lucidity, and a lack of clarity or potential for competing constructions alone is not necessarily fatal, if insufficient information is included in the claims to allow the skilled person to know what does and what does not fall within the scope of the claims, it is, as characterized by the Court, “a self-inflicted wound [that] cannot be corrected by imposing or reading in new standards of reference that are not found in the patent and cannot be reasonably understood from the claim language as drafted.” In particular, patent applicants and their agents should not overlook the need to clearly define any essential terms that are “terms of patent”, coined by inventors, that are not terms of art, to mitigate the risk of the patent being invalidated for ambiguity.